Lead Product Designer
2022 - 2025
Hexen - AI-Driven Design Agency • Hybrid
Led design strategy and team management for AI-driven B2B/B2C products, delivering 6+ major projects for global clients across Canada, Dubai, and the US.
Measurbale Imact:
• 28% improvement in onboarding success (Coach Desk redesign)
• 22% reduction in user drop-offs
• 8+ major product launches from research to delivery
• Managed cross-functional team of designers & developers
Responsibilities:
• UX strategy & research for AI-focused startups
• Design systems & component library development
• Heuristic evaluations & UX audits
• Cross-functional collaboration with PMs, engineers, founders
UI/UX Designer
2020-2022
Orieal - Web Agency • Remote
Delivered 5 user-focused digital products across B2B and B2C platforms, with a focus on healthcare and language learning applications.
Measurbale Imact:
• 23% increase in user engagement (Lost My Accent)
• 5 major product launches
• Improved accessibility for healthcare platforms
Responsibilities:
• UX/UI design for B2B healthcare & eCommerce platforms
• User research & pain point identification
• On-boarding flow optimisation
• Collaboration with product managers & developers
